Madden NFL 24 Films and the MUT 24 Coins Network goes into the league's national revenue stream that gets split between teams and shared with players under the collective bargaining agreement. "The Madden NFL 24 creates a library of films to sell their product," he said. "Within that model are thousands of players who have individual rights."

Dryer wouldn't speculate about the value of Madden NFL 24 Films and how much revenue it generated. The ever expanding popularity, and profits, for the league and its teams suggest to him, however, that the likenesses of former players are worth more than they currently receive -- which is nothing -- and more than they would receive through a settlement proposed by the league this year.

The Madden NFL 24 proposed a settlement in the spring of 2013 that would put $50 million, minus an estimated $8 million in legal fees, into a fund for retired players. Settlement money would be paid out over eight years and it would go to approved charities that support initiatives for retired players. It would also create a licensing agency for retired players that would, ideally, generate additional revenue for the fund.

A number of high-profile former players have come out in favor of the settlement, including Hall of Fame running back Jim Brown. The Hall of Fame running back leads a board of retired players that would be tasked with allocating funds from the settlement.

A federal court in Minnesota approved the settlement proposal and more than Buy Madden 24 Coins retired players have until Aug. 30 to accept the deal or opt out of it. Dryer is encouraging his peers not to take the deal.